“If somebody in your industry becomes responsive to social media,” observed Jay Baer, ”then your silence becomes deafening.”
He was talking of how listening in for customer feedback, and hiring employees who are attuned to these kinds of feedback mechanisms, have huge implications for business. “Everybody in your company is in ‘marketing,’ whether they are in Marketing or not.”
Jay, a social media strategist, much sought-after keynote speaker, and author of an award-winning blog, Convince and Convert, was our first guest on the show.
We paired him off with Patty Van Leer, Exec/ VP. and Chief Strategy Officer of NAS Recruitment Communications.
We decided to do a show to talk about HR practices, and how talent acquisition (and retention, and employee engagement!) has changed and is changing. Employees today live a greater part of their personal and professional lives online. “HR is still process driven, she observed, so resumes are still used because of application tracking systems. “We still live in two worlds,” she admitted, but also recognized that for generations coming out, building a resume isn’t the first thing that employees do. Building an electronic profile is going to be their gateway to introductions with companies.”
Great show, touching on the hot-button issues of branding, customer service, marketing, and workplace behavior.
At the front end of this show, we also launched On The Ground With Abigail Rethore, a new segment, that will become a weekly sustainability report from different parts of the country.
In the last 10 minutes of the show, Derrick Mains officially announced the launch of a Sustainazility grass-roots movement, and the launch of the wiki -at www.Sustainazility.com.
As we warned you, it’s a jam-packed show!