A show about entrepreneurship, innovation and how marketing and word of mouth happen.
Show #11– How Ideas Spread
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On today’s show we plan to discuss an interesting story:
Crowdsourcing / Social Media Focus Groups: While most of us tend to agree that Crowd-sourcing is a good thing, is it becoming too powerful a force to deal with? Consider what happened to Gap.
After launching its new logo last week, it was forced to listen to the groundswell of negative feedback on the logo. On Monday Gap caved in has reverted to the old logo.
And if we have time, I may bring up the idea of Wikipedia being sometimes faster than Google or Twitter in breaking news!
This week we’re bringing on someone who, among other things, has hitchhiked across the Sahara, and been involved in a number of modern startups.
Brown Russell, former Chairman of Gum Tech (GUMM:NASDAQ), led the launch of Zicam Cold Remedy, one of the fastest growing new cold treatments in recent history. Brown was also President of Buildproof.com, an online payment system for the home remodeling industry.
But we wanted to ask him more pointed questions on feedback systems and social engagement in sustainability. This show will be peppered with questions on Game Theory and the ‘Diffusion Of Innovations’ (a textbook topic from the sixties) that he says is still relevant for management, viral marketing, and sustainability.
If you’ve got a question for Brown here’s how to reach us:
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