On tomorrow’s show, we’re talking about water conservation, and how marketing communication could influence behavior. Some call this ‘perception adjustment’ but that tends to be als too close to brainwashing!

So when we speak to Donna DiFrancesco a ‘conservation specialist’ at the City of Mesa’s Environmental & Sustainability Division we plan on asking her how the city setv out on a program to educate residents green living and sustainability.

But to add a business dimension to all of this we will also have Park Howell of Park & Co, in the studio. Park likes to say that sustainability messaging needs to be credible  but also doable to work. if you have questions for them, do send them in via email to Derrick or me, or just sent us a tweet to @your3bl.

• Listen to the show at 1100 AM in Phoenix and Tucson.
• Or listen to the live stream here.