Great to have Park Howell, CEO and founder of Park & Co., back in the studio today.
We also announced our team of On-the-ground reporters, so this show was –as always-packed, albeit with some ‘music’ now and then.
We asked Park to talk about three related ideas: brand ambassadors, employee engagement and a story (and report by Social Media Influence) on how companies that are decidedly green are better off when employees are more ‘social.’
Also, listen to an update on SustainAZility, from Derrick.
Listen to the podcast, using the player below. or you could also find our show on iTunes.
On tomorrow’s show, we’re talking about water conservation, and how marketing communication could influence behavior. Some call this ‘perception adjustment’ but that tends to be als too close to brainwashing!
So when we speak to Donna DiFrancesco a ‘conservation specialist’ at the City of Mesa’s Environmental & Sustainability Division we plan on asking her how the city setv out on a program to educate residents green living and sustainability.
But to add a business dimension to all of this we will also have Park Howell of Park & Co, in the studio. Park likes to say that sustainability messaging needs to be credible but also doable to work. if you have questions for them, do send them in via email to Derrick or me, or just sent us a tweet to @your3bl.
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