Packed show tonight. We are talking to a big player in the recycling, but it’s not a business that most consumers know much about. Why? It’s the business marketplace for companies that want to  turn  waste into a valuable resource on an industrial scale.

Turning billboards into shopping bags, for instance.

We’re talking to Brooke Farrell with a background in advertising, marketing strategy and sales and advertising experience who co-founded RecycleMatch. Haven’t heard of them? They’re considered the eBay of recycling. It’s going to be  packed show.

Speaking of trash, tonight on CNBC, there’s a feature on The Secret Life of Garbage’ – a $52 billion industry in itself!

We’re also going to talk to another ‘matching’ service – this time in transportation.  We’re talking to the CEO of Zimride. John Zimmer, about car-sharing.  Going to be a packed show!